Hospital Marketing Manager

Our Hospital is a modern healthcare facility providing high-quality medical services to the community. We offer outpatient and inpatient care with experienced doctors, advanced diagnostic equipment, and a patient-centered approach. Our goal is to deliver safe, reliable, and affordable healthcare.

Job Purpose

The Hospital Marketing Manager is responsible for promoting hospital services, attracting new patients, developing professional and corporate relationships, improving the hospital's public image, and supporting business growth through effective marketing strategies.

 Key Responsibilities

• Develop and implement marketing strategies to promote hospital services and achieve business objectives.
• Increase patient awareness, inquiries, appointments, and appropriate utilization of hospital services.
• Build and maintain professional relationships with doctors, clinics, healthcare institutions, companies, NGOs, and insurance providers.
• Plan and manage digital marketing campaigns through social media, websites, and other advertising channels.
• Coordinate the preparation of brochures, posters, banners, advertisements, and other promotional materials.
• Conduct market research and competitor analysis to identify business opportunities and improve the hospital's competitive position.
• Organize health awareness campaigns, community outreach activities, promotional events, and corporate presentations.
• Monitor patient feedback and coordinate with relevant departments to improve patient satisfaction.
• Manage the marketing team, prepare activity plans, and monitor staff performance.
• Prepare monthly marketing reports, monitor the marketing budget, and evaluate campaign effectiveness.
• Coordinate with hospital management and clinical departments to ensure that all promotional information is accurate and approved.
• Maintain patient confidentiality and ensure that all marketing activities follow applicable laws, ethical standards, and hospital policies.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Public Relations, or Management. A degree in Public Health or Hospital Administration is an advantage.

• At least 5 years of relevant marketing or business development experience; hospital experience is preferred.

• Experience in digital marketing, public relations, customer relationship management, and business development.

• Previous experience supervising a team and managing marketing campaigns is an advantage.

• Strong communication, negotiation, and interpersonal skills.

• Excellent planning, organizational, and leadership abilities.

• Knowledge of social media marketing and digital advertising.

• Proficiency in Microsoft Office and report preparation.

• Ability to analyze market trends and identify business opportunities.

• Fluency in the hospital's working languages; English proficiency is an advantage.